Posts Tagged: digital

Monday Routine: Ben Royce, SVP Director of Search

Ben Royce

Monday Routine is a blog series highlighting people and roles throughout the Publicis North America office. Ben Royce is the SVP, Director of Search for Publicis North America.

I started my advertising/marketing career while studying at the University of Wisconsin, when I landed a part time job running in Milwaukee. Yup, pet strollers. We sold millions.

Then I took a job running the digital marketing operations for a group of ecommerce sites in London, UK where I learned firsthand the complexities of multilingual and multicurrency businesses. With my visa about to run out, I moved to New York to work for Alacra, which built anti-money laundering products for banks and I ran an ecommerce site for financial research. That was my big exposure to large scale sites and the effects of search engine changes.

I was introduced by SapientNitro to help run and build out their organic search offering. Using some of the tactical approaches I learned in ecommerce, I applied them to larger operations beyond ecommerce. Around the time Sapient was acquired by Publicis I joined Publicis Worldwide as the SVP, Director of Search in North America.


First thing is Amazon Echo/Alexa reads the daily news from NPR while I mix Emergen-C with sparkling water. Basically it is vitamin-laden homemade Orangina. Then I scan Reddit for anything interesting in technology news. Some of my favorite subreddits include: /r/dataisbeautiful and /r/futurology.

I try to keep my commute as varied as possible and living in Brooklyn means I have many train options. If it is a nice day I’ll walk over the Manhattan bridge, but either way it involves answering emails in short form or replying with a smiley and “TLDR, just Slack it,” watching YouTube channels like Smarter Everyday, or listening to the Freakonomics and A16Z Podcasts. An unhealthy obsession with an app called Exit Strategy allows me to obsess over which train car will be most efficient given my exit point in the station. This is a constant battle for optimization that has no real tangible benefit other than 5-6 steps per day. My fitbit doesn’t even notice the difference.

I usually arrive around 9:30am and head into the scheduled meetings with a strong coffee from Bibble & Sip on 51st street, or our in house cafe.


Being a department head is a shift from my analyst and manager days. During meetings I have to balance the direction of the work we do for clients, ensure some time for team members to tinker and research new approaches, and maintain profitability.

I am perpetually 6 minutes late to every meeting. I have no excuse for this, nor a solution. I just accept it as I do the weather.

I meet with team members often and prefer walking meetings outside so I’ll head west down to the Hudson River and back. I avoid Times Square as much as possible, I find some of the costumed street performers a bit creepy.

When I have nothing scheduled, I spend time in our Data Immersion Lab on the 27th floor where I can run tests on our client data and experiment with visualization technologies.

At the end of the day I’ll play Xbox in our game room with our analysts and strategists. Forza and Rocket League are the top picks. The HTC Vive is also a popular virtual reality experience.


One-on-one meetings in the Search & Data Science team are in three flavors: breakfast, walk ‘n talk, or drinks. So sometimes I’ll unwind with a team member over a Blue Point Toasted Lager and then head home.

Most nights there are some events between Columbia University, General Assembly or that I attend. Otherwise it’s a healthy dose of Grand Theft Auto and reading parody accounts on Twitter: @BoredElonMusk and @adweak.

Publicis Kaplan Thaler & Citi Bike Ride Off with 4 One Show Awards

NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.

OneShowGoldPencilAs the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment. Read More ››

Publicis North America Welcomes Dawn Winchester as Chief Digital Officer

NEW YORK, NY (May 8, 2014) – Andrew Bruce, CEO of Publicis North America, today announced the appointment of Dawn Winchester as Chief Digital Officer, a newly created post for the region. She will be part of the leadership team in the Publicis Worldwide flagship New York office, Publicis Kaplan Thaler.

With over 20 years of experience, Winchester is recognized as a world-class digital and marketing leader with a proven track record for building successful digital and technology operations. Read More ››

Publicis Indianapolis Wins 5 Healthcare Advertising Awards

certificate_HealthcareAdAwards_2014_600tiltATLANTA, GA (May 1, 2014) – Publicis Indianapolis won an impressive five awards at the Thirty-First Annual Healthcare Advertising Awards for their work in various media for client TriHealth. The competition is the oldest, largest and most widely respected healthcare advertising awards, recognizing excellence in the field of healthcare marketing and advertising in 31 individual categories. In the ever-changing healthcare marketing field, judges were looking for work that was fresh, smart, memorable and new, and Publicis Indianapolis rose to the challenge. Read More ››

Publicis Worldwide Announces Management Board

PARIS, FRANCE (April 17, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, announced the creation of a new Publicis Worldwide Management Board. The announcement from Publicis Worldwide Chief Executive Officer, Arthur Sadoun states the council will be accountable for the implementation of the agency’s strategies around the globe. Read More ››

Publicis Kaplan Thaler’s Citi “Every Step of the Way” Website Named FWA Site of the Day


FWA-SiteOfTheDay-Citi-Olympics-WebsiteNEW YORK CITY, NY (April 15, 2014) – Publicis Kaplan Thaler and Your Majesty’s website created for Citi’s Olympic sponsorship, “Every Step of the Way,” has officially been awarded the Favourite Website Awards (FWA) Site of the Day for April 15, 2014. The site previously made the FWA shortlist back in February.

Chris Smith, creative director on the Citi account shared, “While the FWA shortlist put our work among of tens of thousands of sites worldwide, the Site of the Day honor lifts us into a much more exclusive club. We could not be more excited.”

To see the Citi Olympics Every Step of the Way Site of the Day page, click here.


Publicis Kaplan Thaler Wins Shorty Award

NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.


Publicis Kaplan Thaler’s Work for Citi Bike Finalist in 3 Categories at 2014 One Show Interactive Awards

Screen-Shot-2013-04-12-at-8.36.38-AMNEW YORK CITY, NY (April 4, 2014) – Publicis Kaplan Thaler’s work for Citi Bike shortlisted at the 2014 17th Annual One Club’s One Show Interactive Awards in three categories: Product and Mobile Integration, Integrated Brand Campaign and Mobile Services/Utilities. The One Show Interactive Awards represent one of the industry’s most prestigious awards competition celebrating the year’s best in interactive advertising and digital media.

One Show – Interactive will take place on Wednesday, May 7th at Stage37 in New York City. Gold Pencil winners will be announced at Alice Tully Hall, Lincoln Center in New York City on Friday, May 9th. Read More ››

Publicis Kaplan Thaler Wins 18 District 2 ADDY Awards

District 2 ADDYsNEW YORK CITY, NY (March 26, 2014) – After an impressive showing on the local level, Publicis Kaplan Thaler received an impressive eighteen awards at the annual District II ADDY Competition for their work for multiple clients. This is the best ADDY showing for the agency in recent memory, earning the following recognition: One Special Judges’ award, thirteen Gold, and four Silver, across nine different brands. The ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. Yet again, Publicis Kaplan Thaler has advanced an impressive amount of work onto the national level of competition. Read More ››

Publicis Kaplan Thaler Wins Silver ARF David Ogilvy Award for Citi Bike Program

david-ogilvy-awardsNEW YORK CITY, NY (March 26, 2014) – Publicis Kaplan Thaler’s work for Citi Bike has garnered an impressive amount of recognition and hardware in the past year, including a Silver Advertising Research Foundation David Ogilvy Award for Excellence in Advertising Research in the Financial Services category. The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty. Read More ››