Posts Tagged: digital

T-Mobile Gallops Into New Territory: Publicis Seattle & Riney Take Direct Aim at AT&T, Verizon & Sprint

SEATTLE, WA (March 26, 2013) – TMobile SignThe hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light. Read More ››

SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››

Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››

Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler. Read More ››

Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

DALLAS, TX (October 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent negotiation and production management with major agencies in New York and Dallas to the growing office. Read More ››

Rob Feakins Named to Facebook Creative Council

NEW YORK, NY (September 28, 2012) – Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.

“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added. Read More ››

Pubicis New York and Kaplan Thaler Group Merge to Form Publicis Kaplan Thaler

NEW YORK, NY (July 12, 2012) – Publicis Worldwide today announced that Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, will merge to form Publicis Kaplan Thaler, effective immediately. The combined New York-based entity, with over 650 employees, becomes the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. Publicis Kaplan Thaler will be Publicis Worldwide in the USA’s flagship New York agency. Read More ››