Posts Tagged: Integrated Campaign

Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results. Read More ››

Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy. Read More ››

Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››