SEATTLE, WA (May 1, 2013) – Specialty retailer Eddie Bauer has tapped Publicis Seattle as its new lead creative agency after a review.
In 2012, Bellevue, Washington-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen. Read More ››
DALLAS, TX (April 11, 2013) – Every year the Dallas Business Journal honors the top female executives and business owners in the Dallas area. Dallas’ concentration of major businesses from a wide spectrum of industries makes this recognition especially prestigious.
Sally Kennedy, Chief Exectuive Officer at Publicis Dallas, found her name on the coveted list of 26 this year. She joins Lori Lee of AT&T, Kim Dixon of FedEx and Mandy Ginsberg of Match.com, among others, as some of the finest businesswomen in America. Sally’s efforts on clients like Cici’s Pizza, TruGreen, Terminix, BMW and Nestle Pure Life have turned Publicis Dallas into an important arm of Publicis in the USA. Recent work for Histoplasmosis.org, a non-profit, was even shortlisted at the Cannes Lions. Read More ››
Anti-Defamation League “Imagine a World Without Hate” Film by Publicis Kaplan Thaler Receives National Attention
Several years ago I met Abe Foxman, the brilliant leader of the Anti-Defamation League (ADL), and it was always a hope of mine that someday we would work together. Abe is fervently devoted to the ADL’s mission of putting an end to bigotry and hatred throughout the world. It is an amazingly lofty goal, but for the past hundred years, the ADL has come closer to realizing it with their efforts to promote a more respectful and inclusive society. Read More ››
SEATTLE, WA (March 26, 2013) – The hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light. Read More ››
Publicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››
Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler. Read More ››
NEW YORK, NY (August 9, 2012) — Publicis Kaplan Thaler is pleased to announce that Neisha Tweed, a Copywriter on CITI One Team, has been selected as a 2012 ADCOLOR® Awards Honoree in the Rising Star Category. Honorees were announced at the ADCOLOR® LIVE! event which took place on Tuesday, August 7th at the Time Warner Center in New York City. Read More ››