Posts Tagged: media

Publicis Kaplan Thaler Wins 6 DTC Perspectives Advertising Awards

dtc-perspectivesNEW YORK CITY, NY (April 23, 2014) – Publicis Kaplan Thaler received six awards for two different clients at the annual 2014 DTC Perspectives Advertising Awards Competition. The 2014 DTC National Advertising Awards showcases exemplary work spanning multiple media and therapeutic disciplines. On top of the six wins, Publicis Kaplan Thaler was recognized with three other finalist spots that were in the running. The DTC National Advertising Awards honor a diverse group of DTC marketing campaigns and are designed to honor excellence in DTC creative based on independent judging of the campaign creative. Read More ››

Publicis Worldwide Top 5 Networks at 2013 Epica Awards

Publicis Kaplan Thaler wins Silver Epica for ZZZQuil Campaign

EpicaNEW YORK CITY, NY (December 1, 2013) –  Publicis Worldwide ranked the 5th Network at the 2013 Epica Awards, winning 22 awards overall.

Individually, Publicis Kaplan Thaler received a silver award for their 1-855-ZZZ-QUIL campaign.

The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Read More ››

Publicis Kaplan Thaler Wins Silver New York Festival’s International Advertising Awards

NEW YORK CITY, NY (May 2, 2013) – Publicis Kaplan Thaler received a Silver World Medal at New York Festival’s International Advertising Awards in the Radio category for Citibank’s “Too Old” spot. Since 1957 the New York Festival has been honoring the best in media; from traditional forms like radio and print, to cutting-edge work on digital and integrated campaigns. Competitors from all over the world submit their work to be reviewed and judged by some of the top creative executives in advertising today. Read More ››

When Film Not Only Builds Awareness — It Creates a Movement

Anti-Defamation League “Imagine a World Without Hate” Film by Publicis Kaplan Thaler Receives National Attention

Several years ago I met Abe Foxman, the brilliant leader of the Anti-Defamation League (ADL), and it was always a hope of mine that someday we would work together. Abe is fervently devoted to the ADL’s mission of putting an end to bigotry and hatred throughout the world. It is an amazingly lofty goal, but for the past hundred years, the ADL has come closer to realizing it with their efforts to promote a more respectful and inclusive society. Read More ››

SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››

Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler. Read More ››