Posts Tagged: Pfizer

Sleepy’s Hires Publicis Kaplan Thaler as Company’s First AOR

Publicis Kaplan Thaler Celebrates with a Nap

HICKSVILLE, NY (June 11, 2013) –  Companies that still handle all of their own advertising and media are a rare breed in today’s business world. Most elect to hire a specialized advertising agency to handle those matters. However, since 1931 Sleepy’s had done all of their work in-house, until their recent strategic expansion plan was set in motion. Sleepy’s would now need a lead creative agency. Read More ››

Publicis Kaplan Thaler Wins Big At Radio Mercury Awards — zzzQuil Sleep Line Wakes Judges

NEW YORK CITY, NY (June 5, 2013) – Publicis Kaplan Thaler received the prestigious Radio Mercury Prize for the zzzQuil “Sleep Line” radio campaign at the 22nd annual awards at New York City’s Highline Ballroom. Years ago, many media experts predicted the death of radio broadcasting. They claimed the MP3 and CD player would far surpass talk radio and top-40 stations in a matter of years. They were wrong. Read More ››

Aflac Duck & Publicis Kaplan Thaler Honored for Work by Forbes Fortune 500 Social Media Stars

forbes logoCOLUMBUS, GA (May 13, 2013) –  Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck. Read More ››

Publicis Kaplan Thaler Wins Silver New York Festival’s International Advertising Awards

NEW YORK CITY, NY (May 2, 2013) – Publicis Kaplan Thaler received a Silver World Medal at New York Festival’s International Advertising Awards in the Radio category for Citibank’s “Too Old” spot. Since 1957 the New York Festival has been honoring the best in media; from traditional forms like radio and print, to cutting-edge work on digital and integrated campaigns. Competitors from all over the world submit their work to be reviewed and judged by some of the top creative executives in advertising today. Read More ››

Publicis Kaplan Thaler & Charmin’s Long-Time Relationship Honored

NEW YORK CITY, NY (April 29, 2013) – Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand garner second place in Ad Age’s Best Agency-Client Marriage Contest, surpassed only by BBDO and Hormel’s relationship.

CharminPublicisThere is a lot to be said for an agency-client relationship that lasts much longer than 50% of the marriages in this country. In a tumultuous time when many agencies are dropped by companies in less than five years, this is quite an honor and achievement; especially in the ultra-competitive market of home goods. Read More ››

Publicis Kaplan Thaler Wins Big at New York/District 2 ADDYs

NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results. Read More ››

Citibank Thinks You Might Be “Too Old” — Publicis Kaplan Thaler Spot Named a Radio Merit Finalist at One Show

NEW YORK CITY, NY (April 10, 2013) –  It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy. Read More ››

Publicis Kaplan Thaler & ADL’s “Imagine” Surpasses 1M Views

First Non-Profit Ever to Reach YouTube Top 10 Leaderboard

NEW YORK CITY, NY (April 8, 2013) – Once in a while a great ad strikes a deep emotional chord with its audience. It isn’t funny, it isn’t awe inspiring, it just speaks to people in a way they’re not accustomed to being spoken to.  The Anti-Defamation League, in tandem with Publicis Kaplan Thaler created video that achieved this feat. Read More ››

Scope Bacon Fools America — Captures Attention of One Show

Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax

NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares. Read More ››