NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.
Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. Read More ››
NEW YORK CITY, NY (September 9, 2013) – Publicis Kaplan Thaler received three Communications Arts’ Advertising Annual Awards. The Communication Arts Awards honor the best in visual communications from around the world and recognize the finest talent in the industry.
The following PKT creative was recognized: Read More ››
PARIS, FRANCE (October 7, 2013) – Publicis Groupe announced today that it has named Arthur Sadoun as new CEO of Publicis Worldwide.
He will be joining the P-12, Executive Committee of Publicis Groupe, and will report to Maurice Lévy, Chairman and CEO of Publicis Groupe.
“This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as Chairman of Publicis Conseil, which he modernized while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning “Lead The Change” which he initiated ” declared Maurice Lévy. Read More ››
Agency Strengthens Fully Integrated Model, Client Offering
NEW YORK CITY, NY (August 16, 2013) – Publicis Kaplan Thaler announced today it has hired Joshua Hirsch as EVP, Chief Technology Officer to expand its deep bench strength and best-in-class offering. In this role, Hirsch will lead the New York-based shop’s technology and innovation practice, ensuring clients benefit from the most advanced programs, products and emerging technologies. He will report to Robin Koval, CEO of Publicis Kaplan Thaler. Read More ››
Beck Brings Big Brand Experience and Collaborative Leadership Skills to Agency
DALLAS, TX (August 7, 2013) – Publicis Dallas taps Tyler Beck for the new role of senior vice president/director of consumer insights, reporting directly to Sally Kennedy, CEO, Publicis Dallas. Beck brings big brand experience to the agency having worked on VISA, Samsung, GM, P&G, Starbucks, Guinness, Citibank and Unilever, among others. He will work on all Publicis Dallas clients, including recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestle Pure Life and Nestea, among others. Read More ››
Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion — Combined market capitalization of $35.1 billion
• Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach & the most highly recognized & awarded talent
• Jointly led by Omnicom CEO John Wren & Publicis Groupe CEO Maurice Lévy as co-CEOs
• Provides compelling benefits for clients, employees & shareholders
• Publicis Groupe/Omnicom shareholders will each hold approximately 50% of new company’s equity
• New entity expected to be listed on the NYSE & Euronext Paris & included in S&P 500 & CAC 40 Read More ››
NEW YORK CITY, NY (June 26, 2013) – Publicis Kaplan Thaler announced today that Collin Douma will join the New York-based shop on July 8th as SVP, Global Strategy Leader on P&G Oral Care. In this role, Douma will be responsible for the strategic thought leadership across global Oral Care paste, brush, rinse and floss; including the brands Crest, Oral-B, Scope, Glide, Blend-a-Med, Ipana and AZ. Douma comes to Publicis Kaplan Thaler from BBDO, where he served as SVP, Global Digital Planning Director on P&G’s Gillette. Read More ››
NEW YORK CITY, NY (June 8, 2013) – Publicis Kaplan Thaler received two Silver National ADDYs at the 2013 American Advertising Federation National ADDY Awards — For Street Soccer USA in the Public Service – Integrated Campaign category and for Bounty in the Television – Regional/National – Single Spot category. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
Street Soccer USA — I PLAY FOR Read More ››
Publicis Kaplan Thaler Celebrates with a Nap
HICKSVILLE, NY (June 11, 2013) – Companies that still handle all of their own advertising and media are a rare breed in today’s business world. Most elect to hire a specialized advertising agency to handle those matters. However, since 1931 Sleepy’s had done all of their work in-house, until their recent strategic expansion plan was set in motion. Sleepy’s would now need a lead creative agency. Read More ››
NEW YORK CITY, NY (June 5, 2013) – Publicis Kaplan Thaler received the prestigious Radio Mercury Prize for the zzzQuil “Sleep Line” radio campaign at the 22nd annual awards at New York City’s Highline Ballroom. Years ago, many media experts predicted the death of radio broadcasting. They claimed the MP3 and CD player would far surpass talk radio and top-40 stations in a matter of years. They were wrong. Read More ››