Posts Tagged: Publicis Canada

Duncan Bruce Promoted to President and CEO of Publicis Canada

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Duncan Bruce, Publicis Canada’s current President & Chief Creative Officer has been promoted to Canadian President & CEO, effective immediately, according to Andrew Bruce, CEO Publicis North America and Yves Gougoux, Chairman Publicis Canada. His promotion comes as a direct result of the agency’s marketing transformation and the growth it continues to drive. Seismic shifts in consumer behavior and the empowerment that underpins it has informed the vision set by Duncan and his team in Toronto and Montreal. The result is a diverse and dynamic agency that today sits atop the country’s innovative industry leaders. Read More ››

Publicis Canada Expands Relationship with Seven-Year Client Rogers

TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.

rogers-logoPublicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”

In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French. Read More ››

Publicis North America Debuts as New Mega Region

Move Brings Together Two Strong Regions and Two Top Talents to Lead Combined Entity: Susan Gianinno Named Chairman & Andrew Bruce Named CEO of North America

NEW YORK, NY (December 10, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, today announced the creation of a new mega region, Publicis North America, combining two of the best performing regions in Publicis Worldwide and bringing together two top talents to lead the region. Publicis North America — comprised of Publicis USA and Publicis Canada — represents the largest Publicis region outside of France. Read More ››