Posts Tagged: Publicis Kaplan Thaler

Citibank’s “Every Step of the Way” from Publicis Kaplan Thaler Recognized as PR Week Award’s Best Cause-Related Campaign

NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››

Publicis Receives Perfect Score On The Human Rights Campaign’s 2013 Corporate Equality Index

HRC Corp Equality IndexNEW YORK CITY, NY. (November 15, 2012) – Publicis Worldwide in the USA clinched a perfect score on the Human Rights Campaign Foundation’s annual Corporate Equality Index (CEI) and won the title of one of the “Best Places to Work for LGBT Equality.” This list scores companies based on several criteria, including the inclusiveness provided by their non-discrimination policy for LGBT employees, the extent to which their benefits are equitable for LGBT employees and their spouses/partners, the availability of transgender-inclusive health benefits, the degree to which they demonstrate a public commitment to the LGBT community, the use of advertising respectful of the LGBT community, etc. Read More ››

Nearly 7.5 Million U.S. Students are Chronically Absent, Missing 18 or More Days of School Each Year

Ad Council and U.S. Army’s BoostUp Campaign Launches New Parent-targeted PSAs Reinforcing the Importance of Consistent School Attendance

Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler. Read More ››

Rob Feakins Named to Facebook Creative Council

NEW YORK, NY (September 28, 2012) – Facebook has announced the creation of the Creative Council — 14 agency executives enlisted to provide advice as a “sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs.” The announcement from Cannes Lions International Festival of Creativity underscored how vital the agency community is to the possibilities on Facebook. This new council will compliment the existing Client Council of execs from top advertisers. Among the 14 agency elite is Publicis Kaplan Thaler’s Chief Creative Officer and President, Rob Feakins.

“Every day social media becomes a more creative medium. This is a real chance for Facebook to partner with creative leaders with the objective of liberating creativity on Facebook,” Feakins added. Read More ››

Pubicis New York and Kaplan Thaler Group Merge to Form Publicis Kaplan Thaler

NEW YORK, NY (July 12, 2012) – Publicis Worldwide today announced that Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, will merge to form Publicis Kaplan Thaler, effective immediately. The combined New York-based entity, with over 650 employees, becomes the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. Publicis Kaplan Thaler will be Publicis Worldwide in the USA’s flagship New York agency. Read More ››