NEW YORK CITY, NY (June 5, 2013) – Publicis Kaplan Thaler received the prestigious Radio Mercury Prize for the zzzQuil “Sleep Line” radio campaign at the 22nd annual awards at New York City’s Highline Ballroom. Years ago, many media experts predicted the death of radio broadcasting. They claimed the MP3 and CD player would far surpass talk radio and top-40 stations in a matter of years. They were wrong. Read More ››
Posts Tagged: Publicis Worldwide
DALLAS, TX (May 29, 2013) – Publicis Dallas today launches ‘Birds’ the first-ever advertising campaign to increase awareness of Histoplasmosis, a disease where bird droppings lead to a fungal infection that gets into the lungs, bloodstream and eyes. The obscure disease is one of America’s least known and most misdiagnosed. At the centerpiece of the awareness campaign is an arresting series of print ads, coupled with the first-ever website (www.histodisease.org), completely devoted to Histoplasmosis detection, treatment and support. Read More ››
SEATTLE, WA. (May 22, 2013) – Publicis Seattle received a Silver Effie in the Packaged Foods category for reinventing an iconic brand, Ball Park at the 45th annual Effie Awards. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Read More ››
NEW YORK CITY, NY (May 19, 2013) – In 1986 the GMHC, a charity devoted to AIDS research and prevention, launched their first annual fundraising event: A 10K walk through New York City. Today, the event attracts thousands of patrons who walk through much of Central Park. What was once a small event to generate awareness of the AIDS epidemic has evolved into a massive culmination of survivors, supporters and medical professionals. Read More ››
NEW YORK CITY, NY (May 16, 2013) – Publicis Kaplan Thaler’s work in the financial sector for Citibank has drawn some high praise this year from multiple award organizations. For the second year in-a-row, Citi took home the most trophies with 17 wins (5 of them gold) in multiple categories at the 2013 Financial Communications Society’s annual Portfolio Awards. Read More ››
COLUMBUS, GA (May 13, 2013) – Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck. Read More ››
NEW YORK CITY, NY (May 2, 2013) – Publicis Kaplan Thaler received a Silver World Medal at New York Festival’s International Advertising Awards in the Radio category for Citibank’s “Too Old” spot. Since 1957 the New York Festival has been honoring the best in media; from traditional forms like radio and print, to cutting-edge work on digital and integrated campaigns. Competitors from all over the world submit their work to be reviewed and judged by some of the top creative executives in advertising today. Read More ››
SEATTLE, WA (May 1, 2013) – Specialty retailer Eddie Bauer has tapped Publicis Seattle as its new lead creative agency after a review.
In 2012, Bellevue, Washington-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen. Read More ››
NEW YORK CITY, NY. (April 30, 2013) – Publicis Kaplan Thaler received a nomination for Facebook’s prestigious Studio Awards for creating the Scope’s Courage Encouraged campaign. The Facebook Studio Awards celebrate the agencies and brands that are helping people and businesses connect. With the following criteria as guidelines, jury members present the awards to all entries they deem outstanding examples of marketing with Facebook: Read More ››
NEW YORK CITY, NY (April 29, 2013) – Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand garner second place in Ad Age’s Best Agency-Client Marriage Contest, surpassed only by BBDO and Hormel’s relationship.
There is a lot to be said for an agency-client relationship that lasts much longer than 50% of the marriages in this country. In a tumultuous time when many agencies are dropped by companies in less than five years, this is quite an honor and achievement; especially in the ultra-competitive market of home goods. Read More ››