You’ve seen every season of Mad Men but it’s only left you wondering: what is it like to work at a modern day advertising agency? Over the course of 9 weeks this summer, 26 bright-eyed interns from across the country will be joining the Publicis family to learn all about what we do in the ad industry.
These shining talents are assigned to departments and brands throughout the company. At the frontlines of our agency, they will learn everything from what a day in the life of a producer looks like to the intricacies of data science and search. At the end of the summer, they’ll show off everything they’ve learned by putting together and pitching a complete campaign to both clients and senior executives from the Publicis team.
Two weeks before our group of interns joined us, we asked them to start thinking about one of the basic building blocks of our industry: understanding and building a brand. To help them think about what it means to brand a client, we asked them to create 90 second branding videos for themselves that told us quickly and concisely who they are in both broad strokes and subtle nuances.
Here are a few of the fantastic results we got:
Stay tuned for more updates from our interns this summer!
NEW YORK CITY, NY (May 9, 2014) – Publicis Kaplan Thaler received four awards at the 2014 Annual One Show Awards competition, bringing home a gold pencil at the One Club’s final night of Creative Week in the Integrated Digital & Physical Product category for the team’s work on Citi Bike. Publicis also garnered a merit award, a silver pencil and a bronze pencil at The One Show Interactive Awards which recognizes the world’s best in digital marketing and interactive advertising. Publicis Kaplan Thaler was one of 97 Gold Pencil winners that emerged from 21,300 submissions from 63 countries.
As the creative industry evolves, One Show finds that increasingly the smartest ideas transcend medium. To reflect this evolution, and to continue its mission of celebrating the brightest ideas across all disciplines, The One Show is once again one show. Featuring game-changing ideas that set the new industry standard, The One Show awards the best and brightest in advertising, design, interactive and branded entertainment. Read More ››
NEW YORK, NY (May 8, 2014) – Andrew Bruce, CEO of Publicis North America, today announced the appointment of Dawn Winchester as Chief Digital Officer, a newly created post for the region. She will be part of the leadership team in the Publicis Worldwide flagship New York office, Publicis Kaplan Thaler.
With over 20 years of experience, Winchester is recognized as a world-class digital and marketing leader with a proven track record for building successful digital and technology operations. Read More ››
ATLANTA, GA (May 1, 2014) – Publicis Indianapolis won an impressive five awards at the Thirty-First Annual Healthcare Advertising Awards for their work in various media for client TriHealth. The competition is the oldest, largest and most widely respected healthcare advertising awards, recognizing excellence in the field of healthcare marketing and advertising in 31 individual categories. In the ever-changing healthcare marketing field, judges were looking for work that was fresh, smart, memorable and new, and Publicis Indianapolis rose to the challenge. Read More ››
NEW YORK CITY, NY (April 23, 2014) – Publicis Kaplan Thaler received six awards for two different clients at the annual 2014 DTC Perspectives Advertising Awards Competition. The 2014 DTC National Advertising Awards showcases exemplary work spanning multiple media and therapeutic disciplines. On top of the six wins, Publicis Kaplan Thaler was recognized with three other finalist spots that were in the running. The DTC National Advertising Awards honor a diverse group of DTC marketing campaigns and are designed to honor excellence in DTC creative based on independent judging of the campaign creative. Read More ››
PARIS, FRANCE (April 17, 2013) – Publicis Worldwide, the largest agency brand of the Paris-based Publicis Groupe, announced the creation of a new Publicis Worldwide Management Board. The announcement from Publicis Worldwide Chief Executive Officer, Arthur Sadoun states the council will be accountable for the implementation of the agency’s strategies around the globe. Read More ››
NEW YORK CITY, NY (April 15, 2014) – Publicis Kaplan Thaler and Your Majesty’s website created for Citi’s Olympic sponsorship, “Every Step of the Way,” has officially been awarded the Favourite Website Awards (FWA) Site of the Day for April 15, 2014. The site previously made the FWA shortlist back in February.
Chris Smith, creative director on the Citi account shared, “While the FWA shortlist put our work among of tens of thousands of sites worldwide, the Site of the Day honor lifts us into a much more exclusive club. We could not be more excited.”
To see the Citi Olympics Every Step of the Way Site of the Day page, click here.
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NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.
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NEW YORK CITY, NY (April 4, 2014) – Publicis Kaplan Thaler’s work for Citi Bike shortlisted at the 2014 17th Annual One Club’s One Show Interactive Awards in three categories: Product and Mobile Integration, Integrated Brand Campaign and Mobile Services/Utilities. The One Show Interactive Awards represent one of the industry’s most prestigious awards competition celebrating the year’s best in interactive advertising and digital media.
One Show – Interactive will take place on Wednesday, May 7th at Stage37 in New York City. Gold Pencil winners will be announced at Alice Tully Hall, Lincoln Center in New York City on Friday, May 9th. Read More ››
NEW YORK CITY, NY (March 26, 2014) – After an impressive showing on the local level, Publicis Kaplan Thaler received an impressive eighteen awards at the annual District II ADDY Competition for their work for multiple clients. This is the best ADDY showing for the agency in recent memory, earning the following recognition: One Special Judges’ award, thirteen Gold, and four Silver, across nine different brands. The ADDYs are one of the major award competitions in advertising with over 50,000 submissions per year and three separate shows on the local, regional and national levels. Yet again, Publicis Kaplan Thaler has advanced an impressive amount of work onto the national level of competition. Read More ››