NEW YORK CITY, NY (April 29, 2013) – Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand garner second place in Ad Age’s Best Agency-Client Marriage Contest, surpassed only by BBDO and Hormel’s relationship.
There is a lot to be said for an agency-client relationship that lasts much longer than 50% of the marriages in this country. In a tumultuous time when many agencies are dropped by companies in less than five years, this is quite an honor and achievement; especially in the ultra-competitive market of home goods. Read More ››
NEW YORK CITY, NY (April 12, 2013) – Publicis Kaplan Thaler garnered a total of eleven New York ADDYs and six District 2 ADDYs for their work for multiple clients at this year’s ADDY Awards Competition. With over 50,000 submissions per year and three separate shows on the local, regional and national levels, the ADDYs are one of the major award competitions in advertising. This year, PKT’s submissions of their major work over this past year were met with great results. Read More ››
DALLAS, TX (April 11, 2013) – Every year the Dallas Business Journal honors the top female executives and business owners in the Dallas area. Dallas’ concentration of major businesses from a wide spectrum of industries makes this recognition especially prestigious.
Sally Kennedy, Chief Exectuive Officer at Publicis Dallas, found her name on the coveted list of 26 this year. She joins Lori Lee of AT&T, Kim Dixon of FedEx and Mandy Ginsberg of Match.com, among others, as some of the finest businesswomen in America. Sally’s efforts on clients like Cici’s Pizza, TruGreen, Terminix, BMW and Nestle Pure Life have turned Publicis Dallas into an important arm of Publicis in the USA. Recent work for Histoplasmosis.org, a non-profit, was even shortlisted at the Cannes Lions. Read More ››
NEW YORK CITY, NY (April 10, 2013) – It’s true; the advertising industry has more award shows than Hollywood. That may lead some to believe the gold trophies they dole out year-round are not valuable. In many cases those people are onto something. The One Club, championing and promoting excellence in advertising and design in all its forms, is different. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work. It is the Super Bowl of creative advertising, and the Golden Pencil is its Lombardi Trophy. Read More ››
First Non-Profit Ever to Reach YouTube Top 10 Leaderboard
NEW YORK CITY, NY (April 8, 2013) – Once in a while a great ad strikes a deep emotional chord with its audience. It isn’t funny, it isn’t awe inspiring, it just speaks to people in a way they’re not accustomed to being spoken to. The Anti-Defamation League, in tandem with Publicis Kaplan Thaler created video that achieved this feat. Read More ››
Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax
NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares. Read More ››
Anti-Defamation League “Imagine a World Without Hate” Film by Publicis Kaplan Thaler Receives National Attention
Several years ago I met Abe Foxman, the brilliant leader of the Anti-Defamation League (ADL), and it was always a hope of mine that someday we would work together. Abe is fervently devoted to the ADL’s mission of putting an end to bigotry and hatred throughout the world. It is an amazingly lofty goal, but for the past hundred years, the ADL has come closer to realizing it with their efforts to promote a more respectful and inclusive society. Read More ››
SEATTLE, WA (March 26, 2013) – The hyper-competitive telecommunications market shares more than a few similarities with the Wild West… intimidating bullies, group pressure, sinister bandits, controlling gang leaders, countless townspeople who feel taken advantage of… and of course, the rogue independent. After years of ruthless competition and a renaissance in mobile technology, only four major carriers are still in their standing: AT&T, Verizon, Sprint and T-Mobile, making the cowboy days of old the perfect metaphor for today’s mobile marketplace. Hot on the heels of the iPhone 5 release, T-Mobile debuted an aggressive Western style advertising campaign from Publicis Seattle and Riney to paint its brand in a new light. Read More ››
Publicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››
NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››