Posts Tagged: Social

Publicis Kaplan Thaler Wins Shorty Award

NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.

Read More ››

Publicis Canada Expands Relationship with Seven-Year Client Rogers

TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.

rogers-logoPublicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”

In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French. Read More ››

Publicis Groupe Acquires Hawkeye, A Data Driven Integrated Digital Agency In the U.S.

DALLAS, TX (March 6, 2014) – Publicis Groupe announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis North America, part of the Publicis Worldwide network.

PH_C_RegularMediumFounded in 1999, Hawkeye counts a team of over 160 professionals and has offices in Charlotte, Buffalo, Minneapolis, Denver and Vail, as well as its headquarters in Dallas. Hawkeye services clients such as Cargill, Terminix, Agilent, American Airlines, BASF, Peterbilt, BestBuy, Lockheed Martin, Men’s Health and The North Face.

Read More ››

Publicis Kaplan Thaler Wins 2 National Silver ADDYs

NEW YORK CITY, NY (June 8, 2013) – Publicis Kaplan Thaler received two Silver National ADDYs at the 2013 American Advertising Federation National ADDY Awards — For Street Soccer USA in the Public Service – Integrated Campaign category and for Bounty in the Television – Regional/National – Single Spot category. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Street Soccer USA — I PLAY FOR Patches Read More ››

Publicis Kaplan Thaler & Charmin’s Long-Time Relationship Honored

NEW YORK CITY, NY (April 29, 2013) – Publicis Kaplan Thaler and Procter & Gamble’s Charmin brand garner second place in Ad Age’s Best Agency-Client Marriage Contest, surpassed only by BBDO and Hormel’s relationship.

CharminPublicisThere is a lot to be said for an agency-client relationship that lasts much longer than 50% of the marriages in this country. In a tumultuous time when many agencies are dropped by companies in less than five years, this is quite an honor and achievement; especially in the ultra-competitive market of home goods. Read More ››

Scope Bacon Fools America — Captures Attention of One Show

Bacon Flavored Mouthwash A Delicious & Highly Successful Hoax

NEW YORK CITY, NY (April 2, 2013) – Publicis Kaplan Thaler and Scope mouthwash teamed up to pull off the best April’s fools prank in recent memory. The hoax was so successful, it landed on The One Club’s Newsfeeder.com, a website that showcases the most creative Facebook page posts made by brands. Newsfeeder enables creatives to search through a repository of curated Facebook page posts by a number of categories, including agency, brand, most recent, most comments, most likes and most shares. Read More ››

SXSW — A Look Back

Screen-Shot-2013-03-10-at-2.37.31-PMPublicis Kaplan Thaler attended SXSW Interactive for 5 days of immersion into the latest thinking and technology across the digital and interactive space, with impressive keynote speakers such as Nate Silver, Rachel Maddow, Al Gore and Elon Musk. The conference left us inspired – although the work we’re doing today is smart and innovative, the landscape is changing rapidly and it’s an exciting challenge to stay ahead of the curve. Although we could talk ad nauseam about the thought-provoking sessions, at the end of the day, we came home with 6 noteworthy themes. Read More ››