Posts Tagged: strategy

Publicis Groupe Acquires Hawkeye, A Data Driven Integrated Digital Agency In the U.S.

DALLAS, TX (March 6, 2014) – Publicis Groupe announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis North America, part of the Publicis Worldwide network.

PH_C_RegularMediumFounded in 1999, Hawkeye counts a team of over 160 professionals and has offices in Charlotte, Buffalo, Minneapolis, Denver and Vail, as well as its headquarters in Dallas. Hawkeye services clients such as Cargill, Terminix, Agilent, American Airlines, BASF, Peterbilt, BestBuy, Lockheed Martin, Men’s Health and The North Face.

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Publicis Kaplan Thaler Nabs 2 Mashies Awards for Citi Bike App

NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.

Mashies4Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. Read More ››

Publicis Seattle Momentum Continues: Britt Fero Joins as EVP, Head of Strategy

SEATTLE, WA (September 10, 2013) – Publicis Seattle has tapped Britt Peterson Fero as Executive Vice President & Head of Strategy, according to Scott Foreman, CEO, of the office.  Fero comes directly from Cole & Weber, where she was a Partner and Director of Growth Strategy. At Publicis Seattle, Fero will lead strategy on existing clients, new business, and further expand the agency’s strategy offering and department.  Fero reports to Foreman, and completes the office leadership team which includes: Jason Sullivan, EVP, Managing Director; Andrew Christou, EVP, CCO; Steve Williams, SVP, Group Creative Director, and Hart Rusen, SVP, Group Creative Director.  Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab, among their clients. Read More ››