NEW YORK CITY, NY (April 7, 2014) – Publicis Kaplan Thaler has landed a Shorty Award at this year’s annual award ceremony in New York City for the work created for Crest and Oral-B. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. With each passing year, branded social media accomplishments continue to surpass their predecessors, and the Shorty Awards are never far behind in recognizing them.
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NEW YORK CITY, NY (October 11, 2013) – Advertising executives, brand marketers and press recently gathered at New York’s Altman building to celebrate the winners of Mashable’s inaugural Mashies awards, honoring the best and most creative work in digital marketing. Publicis Kaplan Thaler received two Mashies, Best Branded App and Best New Brand for their work with Citi Bike, New York City’s bike share program.
Todd Wasserman, Mashable’s business editor noted in a recent post, “The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. Read More ››
DALLAS, TX (May 29, 2013) – Publicis Dallas today launches ‘Birds’ the first-ever advertising campaign to increase awareness of Histoplasmosis, a disease where bird droppings lead to a fungal infection that gets into the lungs, bloodstream and eyes. The obscure disease is one of America’s least known and most misdiagnosed. At the centerpiece of the awareness campaign is an arresting series of print ads, coupled with the first-ever website (www.histodisease.org), completely devoted to Histoplasmosis detection, treatment and support. Read More ››
COLUMBUS, GA (May 13, 2013) – Sometimes being the loudest voice in the room, means being the most memorable voice in the room. No, we are not referring to the “Aflaaaac!” shriek of the Aflac Duck. We are referring to the enormously successful use of social media, making Aflac one of the most recognizable names in insurance and landing it on Forbes’ FORTUNE 500 Social Media List ranking #118. As early adopters of the new technology, Aflac and their agency Publicis Kaplan Thaler began building a massive amount of content behind the flagship TV duck. Read More ››
NEW YORK CITY, NY (March 7, 2013) – Reeling from the financial crisis and deep mistrust of banks, Citibank wanted to sponsor the 2012 Summer Olympics in a way that repositioned them as an enabler of progress and let people see that the bank supports people and their dreams. PR Week Awards took notice and recognized this effort with first prize in the “Best Cause-Related Campaign” category. Read More ››