Publicis Toronto’s latest campaign for WestJet is making stars of ordinary Canadians who go the extra mile to inspire the people around them. Customers often praise WestJet employees for going above and beyond in the name of customer service, so the Publicis Toronto team sought out other people who show the same attitude in their daily lives to feature in the “Above and Beyond” video series.
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TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.
Publicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”
In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French. Read More ››