TORONTO, CANADA (March 17, 2014) – Publicis Toronto announced today that it will be continuing its seven-year relationship with current roster client Rogers following a three-month review that began in November of 2013 with an RFP to ten agencies.
Publicis Worldwide Chief Executive Chairman Arthur Sadoun commented on the pitch, saying, “Defending an account in one of the most competitive categories in the business is no small undertaking. When you’re the incumbent the odds are squarely against you. Our business can be very tough. That was the case here. It can also be unbelievably rewarding. A strong and resilient culture, great work and a ‘never say die’ attitude pays off. ”
In addition, Publicis Canada has expanded the relationship with Rogers, overseeing all brand communications including digital, above the line, strategic planning and retail marketing in both English and French.
Shelagh Stoneham, SVP, General Manager of Brand and Marketing Communications for Rogers Communications added, “A big part of it was digital, and we felt it was important to have a consolidated view… to have one national agency. When Publicis made their final presentation, they just stood out. They were in their finest hour.”
“We presented a paperless presentation,” commented Duncan Bruce, president and chief creative officer of Publicis Canada, fully understanding Rogers’ desire for an agency with a strong digital expertise. Publicis went purely digital for their final presentation. “There weren’t any heavy-duty books, it was all electronic and on iPad. It was the first time we have done that and I think it was an important step for us,” he said.
About Rogers Communications
Rogers is a leading diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
About Publicis Canada
Publicis Canada is a fully integrated advertising agency with digital, social and technology at its core. With over 500 employees, it is part of Publicis Worldwide, North America, the regional operating unit of Paris-based Publicis Worldwide — the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is to “Lead The Change” to help our clients leap ahead. The agency’s client roster includes: Chrysler, Home Depot, Rogers, WestJet, Nestlé, L’Oréal and Bank of Montreal, among others. To learn more about Publicis Canada, follow @PublicisCanada, like on Facebook or visit publicis.ca.